Open AccessROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION
Author(s) -
Gurneet Kaur
Publication year - 2017
Publication title -
international journal of research - granthaalayah
Language(s) - English
Resource type - Journals
eISSN - 2394-3629
pISSN - 2350-0530
DOI - 10.29121/granthaalayah.v5.i6.2017.2007
Subject(s) - search engine optimization , search engine , spamdexing , search analytics , set (abstract data type) , information retrieval , organic search , computer science , order (exchange) , globe , position (finance) , world wide web , business , web search query , psychology , neuroscience , programming language , finance
Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.