Open AccessCONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING
Author(s) -
Jyoti Kapoor,
Rita
Publication year - 2016
Publication title -
international journal of research - granthaalayah
Language(s) - English
Resource type - Journals
eISSN - 2394-3629
pISSN - 2350-0530
DOI - 10.29121/granthaalayah.v4.i8(se).2016.2588
Subject(s) - salary , business , marketing , advertising , relation (database) , consumer behaviour , literacy , the internet , online advertising , psychology , economics , pedagogy , database , world wide web , computer science , market economy
With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.