
MOBILE SUBSCRIBERS’ SATISFACTION TOWARDS SERVICE QUALITY IN TUTICORIN DIST
Author(s) -
Anthony Rahul Golden
Publication year - 2016
Publication title -
international journal of research - granthaalayah
Language(s) - English
Resource type - Journals
eISSN - 2394-3629
pISSN - 2350-0530
DOI - 10.29121/granthaalayah.v4.i4se.2016.2736
Subject(s) - service provider , business , service quality , marketing , service (business) , mobile qos , competition (biology) , mobile service , customer satisfaction , focus (optics) , advertising , telecommunications , computer science , ecology , physics , optics , biology
Due to huge competition in the service sector, service providers have to focus on lots of aspects in connection with satisfying the customer. Especially, the providers need to focus on increasing the service quality to maintain their position in the competitive market. Subscribers’ satisfaction is one of the determinants of service quality and perception carried by subscribers plays an important role in choosing a mobile service provider. This paper presents a service quality analysis of mobile subscribers in Tuticorin Dist.