Open AccessMASS MEDIA IN DISSEMINATING ENVIRONMENTAL AWARENESS
Author(s) -
Vibha Singh Kushwaha
Publication year - 2015
Publication title -
international journal of research - granthaalayah
Language(s) - English
Resource type - Journals
eISSN - 2394-3629
pISSN - 2350-0530
DOI - 10.29121/granthaalayah.v3.i9se.2015.3185
Subject(s) - newspaper , mass media , entertainment , dissemination , the internet , advertising , field (mathematics) , environmental education , business , public relations , political science , engineering , multimedia , computer science , telecommunications , world wide web , mathematics , pure mathematics , law
Developments in the field of science and technology while paving way for too many revolutions on the one hand had resulted in serious environmental problems on the other. At this juncture, the role of mass media becomes pertinent in spreading environmental awareness. The approach to entertainment- education can be a very promising one in creating environmental awareness via the usage of media such as, newspapers and magazines, radio, television and Internet.