Open AccessEMOTIONAL EFECTS OF COLOURS ON LIFE
Author(s) -
Ekta Sharma
Publication year - 2014
Publication title -
international journal of research - granthaalayah
Language(s) - English
Resource type - Journals
eISSN - 2394-3629
pISSN - 2350-0530
DOI - 10.29121/granthaalayah.v2.i3se.2014.3544
Subject(s) - mood , psychology , color vision , social psychology , computer science , artificial intelligence
Color psychology is the study of colors as a determinant of human behavior. Color play a vital role in our in our mood swings. Every color has a unique effects on individuals and stimulates various responses. Take a minute & imagine the world around you without colors, how boring and unexciting life would be. We are influenced by color in every aspect of our life. Kenneth Fehrman ,co-author of the bok COLOR ; says that "Most people are unaware of the profound effect color has on the behavior.".