Open AccessANALYSIS OF THE IMPACT OF PUBLIC RELATIONS STRATEGIES ON CUSTOMER-BASED BRAND EQUITY: A STUDY OF NIKE CUSTOMERS IN THE UK
Author(s) -
Ramesh Neupane
Publication year - 2022
Publication title -
international journal of research - granthaalayah
Language(s) - English
Resource type - Journals
eISSN - 2394-3629
pISSN - 2350-0530
DOI - 10.29121/granthaalayah.v10.i4.2022.4562
Subject(s) - brand equity , marketing , nike , likert scale , business , customer equity , advertising , regression analysis , brand management , customer retention , statistics , mathematics , service quality , service (business)