Open AccessINVESTMENT TECH: THE RISE OF DISCOUNT BROKERS IN INDIA
Author(s) -
Sudhanshu Yadav,
Rachna Jawa,
Rahul Kabra,
Ria Aggarwal
Publication year - 2022
Publication title -
international journal of research - granthaalayah
Language(s) - English
Resource type - Journals
eISSN - 2394-3629
pISSN - 2350-0530
DOI - 10.29121/granthaalayah.v10.i3.2022.4544
Subject(s) - investment (military) , the internet , business , commerce , key (lock) , stock (firearms) , industrial organization , economics , finance , engineering , computer science , computer security , world wide web , mechanical engineering , politics , political science , law
This paper analyzes the emergence of discount retail investment platforms in India which have disrupted the Fintech landscape of the country, especially for the traditional brokerages, by presenting a technologically cost-efficient solution to the general public. Through this expository paper, the aim is to highlight the rising prominence of discount brokerages and their role in revolutionizing the Indian stock market. This analytical study endeavours to decipher the key reasons for the shift of retail investors to discount brokers recently and uses time-series data from 2013-14 to 2020-21 to gauge the strength of the relationship between mobile and internet-based trading and the broking leaders, like Zerodha.