Open AccessTHE EYE-TRACKING USAGE FOR TESTING CUSTOMERS’ GAZE ON CONFORMITY MARKS PLACED ON PRODUCTS PACKAGES
Author(s) -
Bartosz Orzeł
Publication year - 2021
Publication title -
zeszyty naukowe - politechnika śląska. organizacja i zarządzanie
Language(s) - English
Resource type - Journals
ISSN - 1641-3466
DOI - 10.29119/1641-3466.2021.151.35
Subject(s) - conformity , eye tracking , gaze , tracking (education) , computer science , human–computer interaction , computer vision , advertising , business , psychology , social psychology , pedagogy