Open AccessWord-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction.
Author(s) -
Christian Reich López,
María Mayela Terán Cázares
Publication year - 2022
Publication title -
innovaciones de negocios
Language(s) - English
Resource type - Journals
ISSN - 2007-1191
DOI - 10.29105/revin19.37-394
Subject(s) - structural equation modeling , word of mouth , customer satisfaction , partial least squares regression , context (archaeology) , variables , metropolitan area , marketing , psychology , advertising , business , econometrics , mathematics , statistics , geography , archaeology