Open AccessPeran Ambiguity Confusion dalam Word of Mouth pada Platform Marketplace
Author(s) -
Nur Hidayah
Publication year - 2021
Publication title -
j-mind (jurnal manajemen indonesia)/j-mind (jurnal manajemen indonesia)
Language(s) - English
Resource type - Journals
eISSN - 2797-3948
pISSN - 2503-4367
DOI - 10.29103/j-mind.v6i1.4876
Subject(s) - ambiguity , confusion , word of mouth , word (group theory) , nonprobability sampling , computer science , variables , variable (mathematics) , regression analysis , statistics , mathematics , psychology , advertising , medicine , population , business , mathematical analysis , geometry , environmental health , psychoanalysis , programming language
This study is an case study that aims to analyze the effect of ambiguity confusion on word of mouth. The type of data used in this study is primary data from platfom marketplace user. The number of samples in this study were 150 user that selected by purposive sampling method. The independent variable used is ambiguity confusion, while dependent variable is word of mouth. The analysis model used in this research is multi linear regression analysis using SPSS 25. The result show that the ambiguity has positive effect on word of mouth.