Peran Ambiguity Confusion dalam Word of Mouth pada Platform Marketplace | Zendy

Nur Hıdayah | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Peran Ambiguity Confusion dalam Word of Mouth pada Platform Marketplace

Author(s) -

Nur Hıdayah

Publication year - 2021

Publication title -

j-mind (jurnal manajemen indonesia)

Language(s) - English

Resource type - Journals

eISSN - 2797-3948

pISSN - 2503-4367

DOI - 10.29103/j-mind.v6i1.4876

Subject(s) - ambiguity , confusion , word of mouth , word (group theory) , nonprobability sampling , computer science , variables , variable (mathematics) , regression analysis , statistics , mathematics , psychology , advertising , medicine , population , business , mathematical analysis , geometry , environmental health , psychoanalysis , programming language

This study is an case study that aims to analyze the effect of ambiguity confusion on word of mouth. The type of data used in this study is primary data from platfom marketplace user. The number of samples in this study were 150 user that selected by purposive sampling method. The independent variable used is ambiguity confusion, while dependent variable is word of mouth. The analysis model used in this research is multi linear regression analysis using SPSS 25. The result show that the ambiguity has positive effect on word of mouth.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research