Open AccessConsumers Satisfaction in Marketing Management: A Conceptual Study
Author(s) -
Rusmadi Rusmadi
Publication year - 2020
Publication title -
international journal for educational and vocational studies
Language(s) - English
Resource type - Journals
ISSN - 2684-6950
DOI - 10.29103/ijevs.v2i4.2546
Subject(s) - customer satisfaction , business , marketing , customer delight , product (mathematics) , customer retention , customer advocacy , customer to customer , service quality , service (business) , geometry , mathematics
Every business must be attention to customer satisfaction, because satisfaction will have an impact on the sustainability of the business or business. The problem often faced by companies is that companies may not be able to provide maximum satisfaction in accordance with the expectations of consumers or customers. Consumer satisfaction is a major concern for most companies. If the product performance is lower than expectations, the customer will be disappointed; if it turns out as expected, the customer will be satisfied; if it exceeds expectations, the buyer will be very satisfied. This satisfaction will build loyal customers to the product. Every business actor must pay attention to customer satisfaction, because satisfaction will have an impact on the sustainability of the business or business. The problem often faced by companies is that the company may not be able to provide maximum satisfaction in accordance with the expectations of consumers or customers. Consumer satisfaction is a major concern for most companies. If the product performance is lower than expectations, the customer will be disappointed; if it turns out as expected, the customer will be satisfied; if it exceeds expectations, the buyer will be very satisfied. This satisfaction will build loyal customers to the product.