Open AccessThe German Bundesliga Internet Broadcasting Rights Selling Model – Historical Study
Author(s) -
Christos Koutroumanides,
Panagiotis Alexopoulos,
Αθανάσιος Λάιος,
John Douvis
Publication year - 2019
Publication title -
gymnasium
Language(s) - English
Resource type - Journals
eISSN - 2344-5645
pISSN - 1453-0201
DOI - 10.29081/gsjesh.2019.20.1.03
Subject(s) - german , advertising , product (mathematics) , league , football , broadcasting (networking) , business , portfolio , political science , law , geography , computer science , finance , computer security , physics , geometry , mathematics , archaeology , astronomy
Streaming rights, both visual and audio, is the new hot product in the world’s major sporting events organizers portfolio. Rapidly outplacing the traditional television broadcasters, global technology giants enter the live games and highlights streaming rights auctions and easily prevail against the sporting leagues long standing media partners. In close to 100 million populated and football passionate Germany, it was almost certain that global on line titans would bid for those rights. After decades of holding the domestic and international rights, television broadcasters found themselves out of the deal in certain packages. The trend is growing and for sure Amazon and Tencent are not going the last global tech conglomerates to acquire those rights in the years to come.