Open AccessThe Impact of Purbalingga Regency Superior Product Aid on Batik, Bamboo, and Sculpture Crafts after the Covid-19 Pandemic
Author(s) -
Wawan Kurniawan,
Dede Nurdiawati,
Noviea Varahdilah Sandi,
Sugeng Riyanto
Publication year - 2020
Publication title -
engagement : jurnal pengabdian kepada masyarakat
Language(s) - English
Resource type - Journals
eISSN - 2579-8391
pISSN - 2579-8375
DOI - 10.29062/engagement.v4i2.418
Subject(s) - bamboo , product (mathematics) , covid-19 , business , pandemic , new product development , unit (ring theory) , function (biology) , production (economics) , value (mathematics) , product marketing , marketing , computer science , marketing strategy , medicine , economics , mathematics , materials science , macroeconomics , pathology , composite material , biology , geometry , evolutionary biology , machine learning , mathematics education , disease , infectious disease (medical specialty)
Increasing the value of the product is very important for optimizing the performance of MSMEs in Purbalingga Regency. During the COVID 19 pandemic, MSMEs must focus on new strategies to survive in new normal conditions, namely starting from changing the product function, collaborating between batik, bamboo and wood craftsmen, as well as more intensive online marketing. Craftsmen do the collaboration by using technology equipment that available in the market and to make one product unit by making one innovation from each craftsman to support each other in increasing product value.