Open AccessDiversification of the financial education needs of the entrepreneurial ecosystem: a multidimensional scaling analysis applied to data from a financial intelligence platform
Author(s) -
Laura Elena Espino Barranco,
Martín Aubert Hernández Calzada,
Carla Carolina Pérez Hernández
Publication year - 2021
Publication title -
journal of administrative science
Language(s) - English
Resource type - Journals
ISSN - 2683-2119
DOI - 10.29057/jas.v3i5.6770
Subject(s) - diversification (marketing strategy) , multidimensional scaling , finance , index (typography) , dominance (genetics) , business , similarity (geometry) , marketing , computer science , artificial intelligence , biochemistry , chemistry , machine learning , world wide web , gene , image (mathematics)
The objective of this research is to analyze the financial education needs of the central region of the country through Non-Parametric Multidimensional Scaling (NMDS), Shannon's diversity index and Simpson's dominance index, applied to a database from of a financial intelligence technological platform to identify the similarity of financial needs among users and their financial preferences. The results obtained show similarity between the data, which indicates that there is a lack of financial knowledge in the entrepreneurial ecosystem and, therefore, a high death rate of SMEs and uninformed financial decisions based on errors of interpretation of the information.