Open AccessThe Effect of Mobile Shopping App Users' Customer Service, Brand Value and Product Preference on Consumer Satisfaction and Brand Loyalty
Author(s) -
Won Whoi Huh,
Jeong Il Choi
Publication year - 2022
Publication title -
chasedae keonbeojeonseu jeongbo seobiseu gisul nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2672-1163
pISSN - 2384-101X
DOI - 10.29056/jncist.2022.08.07
Subject(s) - business , brand loyalty , advertising , customer satisfaction , brand preference , marketing , product (mathematics) , brand extension , loyalty business model , brand awareness , value (mathematics) , preference , brand management , service (business) , brand equity , loyalty , service quality , computer science , mathematics , economics , microeconomics , geometry , machine learning