Open AccessVerification of Effectiveness of Influencer who Promote Consumption of Sports Goods in Generation Z: Applying the Bootstrap-based BC Method
Author(s) -
HyoungSun Choi,
JaeSeoung Kim,
Taeg Keun Whangbo
Publication year - 2022
Publication title -
journal of next-generation convergence information services technology
Language(s) - English
Resource type - Journals
eISSN - 2672-1163
pISSN - 2384-101X
DOI - 10.29056/jncist.2022.06.10
Subject(s) - consumption (sociology) , computer science , econometrics , advertising , economics , business , sociology , social science
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