Open AccessFactors affecting millennials’ intentions to use social commerce in fashion shopping
Author(s) -
Tiffany Bounkhong,
Eunjoo Cho
Publication year - 2017
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2017.25.6.928
Subject(s) - social commerce , advertising , business , marketing , social media , psychology , world wide web , computer science