Open AccessThe influence of consumers' personality types on perceived risk to loyalty and purchase intentions - Focusing on the judging and perceiving types of MBTI -
Author(s) -
유지헌,
이상인
Publication year - 2017
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2017.25.5.682
Subject(s) - loyalty , personality , psychology , risk perception , social psychology , advertising , business , perception , marketing , neuroscience