Open AccessEffects of cognitive factors on brand attitude and behavioral intention across different fashion pop-up store formats
Author(s) -
Doree Choi,
Jialu Yu
Publication year - 2017
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2017.25.5.543
Subject(s) - advertising , psychology , cognition , business , neuroscience