Open AccessInfluences of channel assessment on the usage levels of multi-channels by product category in decision making process for purchasing fashion products
Author(s) -
Sung Ryul Park,
Kim Mi Sook
Publication year - 2016
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2016.24.6.803
Subject(s) - product (mathematics) , channel (broadcasting) , purchasing , process (computing) , business , product category , decision making , purchasing process , process management , marketing , computer science , telecommunications , mathematics , geometry , operating system