Open AccessEffect of perceived luxuriousness on brand equity
Author(s) -
Juyoung Kang,
Jieun Kim
Publication year - 2016
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2016.24.5.697
Subject(s) - brand equity , business , advertising , equity (law) , marketing , psychology , political science , law