Open AccessEffect of perceived luxuriousness on brand equity
Author(s) -
JuYoung M. Kang,
김지은
Publication year - 2016
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2016.24.5.697
Subject(s) - brand equity , business , advertising , equity (law) , marketing , psychology , political science , law
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