Open AccessA comparative analysis of Cartier’s and Tiffany&Co.’s strategies for brand story videos on their YouTube brand channels
Author(s) -
Jiyoun Hong
Publication year - 2016
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2016.24.4.498
Subject(s) - advertising , business
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom