Open AccessA comparative analysis of Cartier’s and Tiffany&Co.’s strategies for brand story videos on their YouTube brand channels
Author(s) -
Jie Hong
Publication year - 2016
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2016.24.4.498
Subject(s) - advertising , art , business