Open AccessGender differences in brand extension
Author(s) -
Young-Ju Rhee
Publication year - 2016
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2016.24.3.301
Subject(s) - extension (predicate logic) , brand extension , advertising , business , marketing , brand management , computer science , programming language