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The effects of consumers' sense of community regarding outdoor brand on behavioral commitment, purchasing satisfaction, and repurchasing intention
Author(s) -
Eun-Jeong Jang,
Eun-Jin Lee,
안인숙
Publication year - 2015
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2015.23.5.906
Subject(s) - purchasing , psychology , business , marketing , advertising , social psychology

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