Open AccessModerating effect of music characteristics on the relationship between consumer mood and attitude in the online shopping mall
Author(s) -
Sung-Pil Choi,
Eunah Yoh
Publication year - 2015
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2015.23.5.793
Subject(s) - mood , advertising , psychology , business , shopping mall , aesthetics , marketing , social psychology , art