Open AccessA study on sports commitment, brand satisfaction, and brand loyalty of female university students in their 20's
Author(s) -
Young-Ju Rhee
Publication year - 2015
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2015.23.4.673
Subject(s) - brand loyalty , loyalty , advertising , psychology , business , marketing