Open AccessThe effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension - Focusing on moderating effects -
Author(s) -
Young-Ju Rhee
Publication year - 2015
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2015.23.1.63
Subject(s) - product (mathematics) , brand extension , advertising , brand image , psychology , extension (predicate logic) , image (mathematics) , risk perception , moderation , marketing , brand management , business , aesthetics , social psychology , computer science , mathematics , art , perception , computer vision , geometry , neuroscience , programming language