Open AccessThe effect of fashion brand extension types, preannouncing and regulatory focus on preferences toward extension product
Author(s) -
Youjin Huh,
SunJin Hwang
Publication year - 2015
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2015.23.1.102
Subject(s) - extension (predicate logic) , brand extension , product (mathematics) , business , advertising , focus (optics) , marketing , brand management , computer science , mathematics , physics , geometry , optics , programming language
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