Open AccessA study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy
Author(s) -
주성래,
ChungMyungSun
Publication year - 2014
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2014.22.4.511
Subject(s) - purchasing , business , green marketing , marketing , environmentally friendly , advertising , ecology , biology