Open AccessThe effect of consumers' self-regulatory modes and scarcity messages on fashion product evaluations
Author(s) -
백소라,
여준상,
SunJin Hwang
Publication year - 2014
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2014.22.1.99
Subject(s) - scarcity , product (mathematics) , business , advertising , marketing , economics , microeconomics , mathematics , geometry