Open AccessEffects of perceived interactivity on purchase intention of mobile fashion shopping malls
Author(s) -
Minjung Kim,
신수연
Publication year - 2013
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2013.21.6.891
Subject(s) - interactivity , advertising , business , psychology , computer science , multimedia