Open AccessHow consistency of brand image and advertising image for parent and extended brands affects brand attitude
Author(s) -
Hyunjung Lee,
Jiyeon Lee
Publication year - 2013
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2013.21.4.546
Subject(s) - advertising , brand image , consistency (knowledge bases) , image (mathematics) , brand extension , business , psychology , brand management , marketing , computer science , computer vision , artificial intelligence