Open AccessEffectiveness of fashion banner advertising according to university students’ attitudes toward internet advertisement
Author(s) -
Mira Mun,
Yong-Sook Kim
Publication year - 2012
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2012.20.5.736
Subject(s) - advertising , banner , the internet , online advertising , advertising campaign , business , computer science , world wide web , history , archaeology