Open AccessThe Role of Self-Construal and Emotionsin Younger Consumers’ Commitment to Luxury Brands
Author(s) -
Jiyoung Hwang,
Jay Kandampully
Publication year - 2012
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2012.20.4.604
Subject(s) - self construal , advertising , business , psychology , marketing , sociology , interdependence , social science