Open AccessA Study on Sportswear Brand Loyalty and Purchase Behaviors according to Lifestyles of 20's Single Women
Author(s) -
Hae Seung Suh,
신수연
Publication year - 2012
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2012.20.4.500
Subject(s) - brand loyalty , loyalty , advertising , business , marketing , psychology