Open AccessThe Effects of College Students' Perceived Value of and Satisfaction with Loyalty Programs on Customer Loyalty in Fashion Firms
Author(s) -
주성래,
ChungMyungSun
Publication year - 2012
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2012.20.3.378
Subject(s) - loyalty , value (mathematics) , business , customer satisfaction , marketing , advertising , loyalty business model , psychology , mathematics , service quality , service (business) , statistics