Open AccessA Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -
Author(s) -
제은숙
Publication year - 2012
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2012.20.2.251
Subject(s) - advertising , online advertising , search advertising , business , the internet , advertising research , advertising campaign , computer science , world wide web
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