Open AccessThe Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students
Author(s) -
Fang-Fang Zhang,
Yong-Sook Kim
Publication year - 2012
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2012.20.2.208
Subject(s) - personality , advertising , psychology , business , country of origin , marketing , social psychology