Open AccessConsumer Characteristics and Their Influences on Fashion Leadership - Focused on Centrality of Visual Product Aesthetics, Consumer Innovativeness, Consumer Susceptibility to Interpersonal Influences, and Role-relaxed Consumption -
Author(s) -
Kug Jin Jeon,
Hye-Jung Park
Publication year - 2011
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2011.19.6.1247
Subject(s) - consumption (sociology) , centrality , product (mathematics) , business , interpersonal communication , conspicuous consumption , aesthetics , psychology , advertising , consumer behaviour , marketing , social psychology , art , geometry , mathematics , emerging markets , finance , combinatorics