Open AccessEffect of Perceived Cosmetic Brand Personality on the Preference of Women Consumer in 20～30's
Author(s) -
김현희,
김용숙
Publication year - 2010
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2010.18.6.1211
Subject(s) - preference , personality , psychology , advertising , brand preference , social psychology , business , brand awareness , mathematics , statistics