Open AccessEffect of Perceived Overseas Cosmetic Brand Personality on the Preference
Author(s) -
김현희,
임미라,
Yong-Sook Kim
Publication year - 2010
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2010.18.5.923
Subject(s) - preference , advertising , personality , business , psychology , brand preference , marketing , brand awareness , social psychology , mathematics , statistics
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