Open AccessEffect of Perceived Overseas Cosmetic Brand Personality on the Preference
Author(s) -
Hyun-Hee Kim,
Yong-Sook Kim,
Mi-Ra Lim
Publication year - 2010
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2010.18.5.923
Subject(s) - preference , advertising , personality , business , psychology , brand preference , marketing , brand awareness , social psychology , mathematics , statistics