Open AccessDevelopment of the Emotional Scale Map and Comparison of Emotional Scale between Fashion Brand Image and Brand Website Coloration Image
Author(s) -
Jialu Yu
Publication year - 2010
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2010.18.2.348
Subject(s) - scale (ratio) , brand image , image (mathematics) , psychology , advertising , business , computer science , computer vision , geography , cartography