
A Study of Older Consumers' Seeking Benefits and Purchase Intentions for and Their Attitudes towards Functional Materials
Author(s) -
Kyung-Hee Hong,
In-Ryu Choi
Publication year - 2009
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2009.17.1.149
Subject(s) - business , advertising , psychology , marketing , social psychology