Open AccessA Study on the Influence of Visual Merchandising and Brand Recognition on Perceived Risk, Brand Image and Brand Loyalty
Author(s) -
Min-Jung Park,
Soeun Lee
Publication year - 2008
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2008.16.5.826
Subject(s) - brand loyalty , advertising , business , brand management , brand image , brand awareness , brand extension , brand equity , loyalty , marketing , psychology