Open AccessA Study on the Influence of Visual Merchandising and Brand Recognition on Perceived Risk, Brand Image and Brand Loyalty
Author(s) -
박민정,
이소은
Publication year - 2008
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2008.16.5.826
Subject(s) - brand loyalty , advertising , business , brand management , brand image , brand awareness , brand extension , brand equity , loyalty , marketing , psychology
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