Open AccessThe Role of Attitude in the Relationship between Perceived Risk and Purchase Intention in the Context of Shopping Fashion Products Online
Author(s) -
KyuHye Lee,
Jayoung Choi
Publication year - 2007
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2007.15.3.472
Subject(s) - context (archaeology) , advertising , risk perception , business , psychology , marketing , history , perception , archaeology , neuroscience