Open AccessThe Role of Attitude in the Relationship between Perceived Risk and Purchase Intention in the Context of Shopping Fashion Products Online
Author(s) -
이규혜,
최자영
Publication year - 2007
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2007.15.3.472
Subject(s) - context (archaeology) , advertising , risk perception , business , psychology , marketing , history , perception , archaeology , neuroscience
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