Open AccessUsing the Metaphor of the Sailship Success within a Functional Analysis of a Fintech Company
Author(s) -
Vladislav Yordanov
Publication year - 2020
Publication title -
international journal of transactional analysis research
Language(s) - English
Resource type - Journals
ISSN - 2218-3159
DOI - 10.29044/v11i2p41
Subject(s) - competitor analysis , metaphor , identification (biology) , business , transactional analysis , marketing , battle , multinational corporation , knowledge management , public relations , political science , computer science , psychology , geography , social psychology , linguistics , philosophy , botany , archaeology , biology , finance
The author describes the application of the transactional analysis model of Sailship Success (Hay, 2017) within a functional analysis case study in a Fintech company based in Bulgaria but with locations in several other countries. Details are given of the way in which the consultancy project was established, its objectives and the methods that were used. Although the design and results of a questionnaire are also described, the focus is on how the Sailship Success was introduced as a metaphor during interviews with managers, leading to identification of significantly different perspectives about whether the organisation was more like a peaceful ship or one going into battle. Other issues highlighted included there being no clear idea of the intended destination of the ship, a lack of awareness of potential threats such as competitors, and lack of any consciousness of being a part of a fleet of companies.