Open AccessThe Effect of Marketing Mix Towards Decision of Muslim Consumers in Travelug
Author(s) -
Luqmanul Hakiem Ajuna
Publication year - 2020
Publication title -
jurnal ilmiah ekonomi islam
Language(s) - English
Resource type - Journals
eISSN - 2579-6534
pISSN - 2477-6157
DOI - 10.29040/jiei.v6i2.1082
Subject(s) - marketing , marketing mix , accidental sampling , marketing mix modeling , agency (philosophy) , business , service (business) , return on marketing investment , marketing effectiveness , sociology , population , social science , demography
This research aims to find out to what extent and how the influences of marketing mix toward decision of Muslim consumers in using Travelug travel agency service. Based on data analysis using double linear regression from 92 respondents with accidental random sampling, it is found that marketing mix affects Muslim consumers in using Travelug service as much as 26,1%, while other 73.9% is affected by variables out of this research.