Open AccessTHE EFFECT OF MARKETING COMMUNICATION STRATEGIES AND SOCIAL MEDIA MARKETING ON BUYING DECISION WITH PERCEIVED QUALITY AS INTERVENING VARIABLES IN SHOPEE APPLICATIONS
Author(s) -
Putri Dwi Cahyani,
Henny Welsa,
Fuad Krisdiantoro
Publication year - 2022
Publication title -
international journal of economics, business and accounting research
Language(s) - English
Resource type - Journals
eISSN - 2622-4771
pISSN - 2614-1280
DOI - 10.29040/ijebar.v6i2.4553
Subject(s) - nonprobability sampling , quality (philosophy) , social media , marketing , affect (linguistics) , population , intervening variable , sample (material) , sampling (signal processing) , marketing communication , psychology , business , computer science , medicine , environmental health , philosophy , chemistry , communication , epistemology , chromatography , filter (signal processing) , world wide web , computer vision