Open AccessFORMING AN ORGANIZATION STRATEGY WHEN ENTERING THE INTERNATIONAL MARKET
Author(s) -
Marina D. Dzhamaldinova,
Marina D. Dzhamaldinova
Publication year - 2019
Publication title -
russian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2500-1469
pISSN - 2409-6024
DOI - 10.29039/article_5d4846bdadffe1.53773454
Subject(s) - international market , international marketing , marketing strategy , business , marketing , industrial organization , competitive advantage , commerce
In the article, on the basis of the study of competitive paradigms of international marketing strategies, the algorithm of formation of the strategy of the organization when entering the international market, including the study of the global marketing environment, assessing the feasibility of entering the international market, the choice and study of the target market, the study of alternative strategies, the choice of business strategy, the development and implementation of international marketing programs. The developed algorithm is innovative in modern conditions, as it allows to take into account the individual and specific features of foreign markets of goods and services, and allows you to create a competitive strategy of the organization, aimed at improving the efficiency of the organization.