Open AccessEVOLUTION OF E-MARKETING TOOLS
Author(s) -
Arthur A. Maksaev,
V. M. Vakulenko
Publication year - 2022
Publication title -
russian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2500-1469
pISSN - 2409-6024
DOI - 10.29039/2409-6024-2021-9-4-86-90
Subject(s) - marketing , business , transformational leadership , marketing management , digital marketing , balance (ability) , marketing strategy , marketing research , business to government , relationship marketing , computer science , knowledge management , public relations , political science , psychology , neuroscience
Email marketing tools now enable companies to dramatically improve customer engagement and balance their marketing budgets. To identify trends and tendencies, it is advisable to investigate the evolutionary features of electronic marketing tools, assess their classification specificity, study the functional features and analyze the transformational vectors of electronic marketing.
Marketing in effectively functioning and constantly developing companies is designed in such a way that, penetrating into the management complex of implementing strategies and innovations, it instantly reacts to the emergence of the latest electronic tools and technological solutions, forms its own ways of preventing an unstable external environment.